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RCOG World Congress 2025
June 23 - 25, 2025 | ExCeL London, UK
EP.0076
AI and Digital Health: Enhancing Healthcare Delivery, Patient satisfaction and Outcomes
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Part of Topic
AI & digital health
Background:
•Artificial Intelligence (AI) is transforming digital health by improving the accuracy, efficiency, and accessibility of healthcare services.
•AI-powered tools like virtual assistants and automated diagnostics support both patients and providers, contributing to better clinical outcomes and satisfaction.
Objective:
The primary objective of this paper is to explore the impact of Artificial Intelligence (AI) on digital health, focusing on how AI technologies improve healthcare delivery and patient outcomes. The major hypothesis tested is that the integration of AI in digital health whether significantly enhances the accuracy, efficiency, and accessibility of healthcare services (like e-consult in primary care) with better patient outcomes and satisfaction.
Design:
The study adopts a mixed-methods design, setting up online AI healthcare assistants to help general public, combining quantitative and qualitative approaches to comprehensively assess the role of AI in digital health. The rationale for this design is to obtain a holistic understanding of AI's benefits and challenges through statistical analysis and thematic exploration.
Methods:
- Participants can include healthcare professionals and patients from various hospitals and clinics, selected through stratified random sampling to ensure diverse representation across specialties and demographics.
- The study can employ a mixed-methods design consisting of:
- Quantitative surveys and analysis of AI assistant usage data
- Qualitative interviews with participants
- Online AI healthcare assistants are set up to provide 24/7 support, answering and guiding patients’ day-to-day health questions.
- The AI assistants aim to reduce the number of in-person healthcare visits by offering instant care and advice without delay.
- Surveys and interview guides are used post-intervention to gather comprehensive data from both patients and healthcare providers
Results:
- Quantitative data from US and Europe studies were collected via semi-structured interviews and online surveys, then analyzed using thematic analysis and statistical software to identify trends and correlations.
- Large proportion of healthcare professionals reported increased diagnostic accuracy due to AI tools.
- About 70% of patients experienced improved access to healthcare services through AI-powered virtual assistants.
- Around 60% of healthcare providers noted a reduction in administrative workload thanks to AI automation.
- AI initiatives improved patient care, enhanced operational efficiency, fostered innovation, and provided organizations with a competitive advantage.
- Qualitative findings included:
- Key themes: improved patient engagement, enhanced treatment personalization, and ethical concerns regarding AI use in healthcare.
- Challenges related to cultural, economic, and regulatory factors were highlighted.
- Participants emphasized AI’s potential to streamline workflows and support decision-making.
- Strong need for robust data privacy measures was repeatedly stressed.
- Summary:
- 70% of patients reported better healthcare access via AI virtual assistants.
- 60% of providers observed fewer administrative tasks.
- Increased diagnostic accuracy and workflow efficiency were common benefits.
- Personalization, engagement, and ethical concerns emerged as major themes
- AI significantly enhances healthcare delivery by reducing delays, supporting clinicians in decision-making, improving diagnostic accuracy, and expanding access to care.
- The proposed launch of online AI healthcare assistants demonstrates potential to provide 24/7 support, reduce administrative burdens, and improve patient outcomes.
- AI technologies enable more efficient, personalized, and accessible healthcare services, particularly in digital and remote care settings.
- The transformative potential of AI in digital health is evident in its ability to streamline workflows, increase care efficiency, and boost patient satisfaction.
- Ethical oversight, robust data privacy measures, and clear policy support are essential to ensuring responsible and sustainable AI implementation in healthcare.
- Policymakers and healthcare practitioners should prioritize AI integration, while proactively addressing potential risks through regulation and best practice guidelines.
- AI tools are strongly correlated with improved diagnostic outcomes, particularly in primary care settings where early detection and rapid triage are critical.
- Trends indicate high patient satisfaction, with users reporting more timely responses, reduced wait times, and increased convenience through AI-powered virtual assistants.
- AI contributes to faster service delivery, enabling real-time symptom assessment, automated follow-ups, and streamlined referrals, which enhance overall care efficiency.
- Clinical decision-making is supported by AI, as tools like diagnostic algorithms and risk prediction models assist healthcare providers in making more accurate and evidence-based decisions.
- Workflow enhancement is a key benefit of AI, helping reduce the burden of routine administrative tasks such as documentation, appointment scheduling, and test result interpretation.
- Concerns persist regarding data privacy, algorithmic transparency, and ethical deployment, underscoring the importance of responsible AI governance and patient data protection
Refrences/Acknowledgements:
- Include citations from related U.S. and European studies.
- Acknowledge institutions, advisors, or collaborators involved in the research.
- The Promise of Explainable AI in Digital Health for Precision Medicine: A Systematic Review - J Pers Med. 2024 Mar 1;14(3):277.
- The intersection of digital health and artificial intelligence: Clearing the cloud of uncertainty Digit Health.2025 Jan 24;11:20552076251315621.
- Addressing 6 challenges in generative AI for digital health: A scoping review - PLOS Digit Health. 2024 May 23;3(5):e0000503
